AG2R la mondiale: AI Sales Training Case Study

AG2R La Mondiale: More confident, higher-performing outbound sales teams

With muchbetter.ai, AG2R La Mondiale strengthened the confidence of 100 outbound sales reps across two regions through targeted simulations focused on outbound calls and recommendation-taking.

15+

simulations completed per sales reps in the program on average

+57%

improvement in needs discovery

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A successful partnership with AG2R la mondiale

Core challenge

Deployment

Solution

Measured impact

Core challenge

Outbound sales reps across two regions needed more confidence on the call — both in opening the outbound conversation and in asking for a recommendation.

Deployment

Targeted AI simulations for 100 outbound sales reps across two regions, focused on outbound calling and recommendation-taking.

Solution

Reps rehearse the outbound call and the recommendation request until both feel routine, with specific feedback on what to change after each attempt.

Measured impact

An average of more than 15 simulations completed per rep, and a 57% improvement in needs discovery.

A word from the AG2R la mondiale teams

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