La Poste: Simplifying managerial coaching
With muchbetter.ai, La Poste trained 300 advisors on cross-selling during inbound calls through immersive simulations. The result: more confident conversations and optimized managerial coaching.


01
Core challenge
Train advisors to drive cross-selling during inbound calls while reducing managers’ workload.
02
Deployment
Intensive cross-selling simulations combined with structured managerial enablement.
03
Solution
Targeted training to turn every call into a sales opportunity and help teams gain confidence in their recommendations.
04
Measured impact
5000+ simulations completed since launch, coaching time reduced from 2 hours of call listening to 45 minutes per week, and rollout to 1,200 employees.
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