Philips sleep & respiratory care: A flawlessly executed technical product launch

With muchbetter.ai, Philips strengthened the sales posture of its healthcare teams to successfully launch a complex new medical device.

4.6/5

average user satisfaction over hundreds of feedback

+45%

improvement in handling technical objections skills

+95%

improvement in discovery methodology

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A successful partnership with Philips

Core challenge

Deployment

Solution

Measured impact

Core challenge

Launch a new medical product while strengthening sales teams’ ability to handle technical objections and create cross-selling opportunities.

Deployment

Immersive simulations focused on the discovery framework, frequent objections, and key product families.

Solution

Targeted practice sessions to deepen product knowledge, streamline sales messaging, and drive more impactful interactions with healthcare professionals.

Measured impact

Significant score increases in message mastery, highly positive feedback from both managers and users, and an ongoing rollout across 6 countries.

A word from the Philips teams

Feedback on a successful transformation

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