Philips sleep & respiratory care: A flawlessly executed technical product launch

With muchbetter.ai, Philips strengthened the sales posture of its healthcare teams to successfully launch a complex new medical device.

4.6/5

average user satisfaction over hundreds of feedback

+45%

improvement in handling technical objections skills

+95%

improvement in discovery methodology

A successful partnership with Philips Healthcare

01

Core challenge

Launch a new medical product while strengthening sales teams’ ability to handle technical objections and create cross-selling opportunities.

02

Deployment

Immersive simulations focused on the discovery framework, frequent objections, and key product families.

03

Solution

Targeted practice sessions to deepen product knowledge, streamline sales messaging, and drive more impactful interactions with healthcare professionals.

04

Measured impact

Significant score increases in message mastery, highly positive feedback from both managers and users, and an ongoing rollout across 6 countries.

A word from the Philips Healthcare teams

Feedback on a successful transformation

Try the muchbetter.ai

Experience

Don’t let engagement rely on memory. Automated notifications bring teams back to practice regularly: turning consistency into performance.
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Philips sleep & respiratory care: A flawlessly executed technical product launch

With muchbetter.ai, Philips strengthened the sales posture of its healthcare teams to successfully launch a complex new medical device.

4.6/5

average user satisfaction over hundreds of feedback

+45%

improvement in handling technical objections skills

Our other success stories

Discover how our customers go from good to great

BNP Paribas Personal Finance
At BNP Paribas Personal Finance, continuous learning is part of the culture: creating opportunities for employees to grow, adapt and keep developing their skills. Through our collaboration, the objective was to make that learning more interactive, immersive and grounded in real customer situations, while using active practice and repetition to support long-term knowledge retention.
View case study
La poste
With muchbetter.ai, La Poste trained 300 advisors on cross-selling during inbound calls through immersive simulations. The result: more confident conversations and optimized managerial coaching.
View case study
UFF
With muchbetter.ai, UFF trains its wealth management advisors in needs discovery and in building tailored solutions through targeted simulations (objection handling and referral conversations). Result: faster training and a stronger sales posture in an increasingly complex role.
View case study
AG2R la mondiale
With muchbetter.ai, AG2R La Mondiale strengthened the confidence of 100 outbound sales reps across two regions through targeted simulations focused on outbound calls and recommendation-taking.
View case study
Axa
With muchbetter.ai, AXA trains its insurance advisors to turn customer service interactions into commercial opportunities, while also strengthening outbound calling and referral conversations. Through realistic simulations, advisors build confidence, technical mastery, and the ability to create value both in service calls and outbound sales interactions.
View case study
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Schneider Electric
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Philips Healthcare
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View case study
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Paritel
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Bouygues Telecom
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Try the muchbetter.ai

Experience

Don’t let engagement rely on memory. Automated notifications bring teams back to practice regularly: turning consistency into performance.
The muchbetter.ai platform home screen on desktop