Bouygues Telecom: training teams for excellence, at scale

With muchbetter.ai, Bouygues Telecom transformed its sales training. Targeted simulations enabled teams to adopt new offers faster and strengthen their selling posture both in-store and remotely.

+36%

Improvement in customer discovery skills

4.4/5

Average user satisfaction over 10.000+ feedbaks

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A successful partnership with Bouygues Telecom

Core challenge

Deployment

Solution

Measured impact

Core challenge

Ensure all field teams fully master new offers and meet rising customer expectations.

Deployment

Pilot launched in May 2024, followed by a full rollout in September. 7,800+ employees now use muchbetter.ai across all sales channels.

Solution

Realistic, engaging simulations focused on customer discovery, value propositions, and objection handling — tailored to the telecom context.

Measured impact

4.4/5 satisfaction rate. 100.000+ simulations completed over the deployment. Projected usage set to double in 2025 and triple in 2026

A word from the Bouygues Telecom teams

Feedback on a successful transformation

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