Boulanger: Store associates who turn every interaction into an opportunity

With muchbetter.ai, Boulanger improved the performance of its store associates on flagship service and accessory sales through active training with AI-powered virtual customers.

10,000+

Simulations conducted during the latest muchbetter campaign

NPS from managers based on hundreds of responses

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A successful partnership with Boulanger

Core challenge

Deployment

Solution

Measurable impact

Core challenge

Boost in-store performance, particularly on flagship service and accessory sales.

Deployment

A pilot program designed to build the right selling reflexes and increase effectiveness in real-world, in-store situations.

Solution

Developing the right behaviors to consistently expand every sale: customer discovery, follow-up, and clear value propositions. A training approach built to turn every interaction into an opportunity.

Measurable impact

Strong sales uplift before and after the pilot, followed by a nationwide rollout across all Boulanger stores and retail teams in France.

A word from the Boulanger teams

Feedback on a successful transformation

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