Boulanger: Verkäuferinnen und Verkäufer, die jeden Kontakt in eine Chance verwandeln
Mit muchbetter.ai hat Boulanger die Leistung seiner Verkaufsteams bei Serviceleistungen und Zubehörverkäufen verbessert – durch aktives Training mit virtuellen KI-Kunden.


01
Core challenge
Boost in-store performance, particularly on flagship service and accessory sales.
02
Deployment
A pilot program designed to build the right selling reflexes and increase effectiveness in real-world, in-store situations.
03
Solution
Developing the right behaviors to consistently expand every sale: customer discovery, follow-up, and clear value propositions. A training approach built to turn every interaction into an opportunity.
04
Measurable impact
Strong sales uplift before and after the pilot, followed by a nationwide rollout across all Boulanger stores and retail teams in France.
Feedback on a successful transformation
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