Boulanger: Store associates who turn every interaction into an opportunity

With muchbetter.ai, Boulanger improved the performance of its store associates on flagship service and accessory sales through active training with AI-powered virtual customers.

10,000+

Simulations conducted during the latest muchbetter campaign

NPS from managers based on hundreds of responses

Let's talk about your challenges

See in action

Watch the video testimonial

A successful partnership with Boulanger

Core challenge

Deployment

Solution

Measurable impact

Core challenge

Boost in-store performance, particularly on flagship service and accessory sales.

Deployment

A pilot program designed to build the right selling reflexes and increase effectiveness in real-world, in-store situations.

Solution

Developing the right behaviors to consistently expand every sale: customer discovery, follow-up, and clear value propositions. A training approach built to turn every interaction into an opportunity.

Measurable impact

Strong sales uplift before and after the pilot, followed by a nationwide rollout across all Boulanger stores and retail teams in France.

A word from the Boulanger teams

Feedback on a successful transformation

Bist du bereit, das volle Potenzial deines Teams auszuschöpfen?

Entdecken Sie in 30 Minuten, wie muchbetter.ai Ihren Teams hilft, besser zu werden.

Lassen Sie uns Ihr Potenzial entfalten

Our other success stories

Discover how our customers go from good to great

With muchbetter.ai, La Poste trained 300 advisors on cross-selling during inbound calls through immersive simulations. The result: more confident conversations and optimized managerial coaching.

View case study

With muchbetter.ai, UFF trains its wealth management advisors in needs discovery and in building tailored solutions through targeted simulations (objection handling and referral conversations). Result: faster training and a stronger sales posture in an increasingly complex role.

View case study

With muchbetter.ai, AG2R La Mondiale strengthened the confidence of 100 outbound sales reps across two regions through targeted simulations focused on outbound calls and recommendation-taking.

View case study