PLAYBOOK – Comment faire monter vos commerciaux en puissance grâce à l’IA
We understand the specific challenges of the financial sector
Your advisors handle high-potential calls on a daily basis. With the right approach, every interaction becomes a real opportunity for growth.
Before
Missed client opportunities
Advisors focus only on the immediate request and fail to uncover additional client needs.
Compliance gaps in conversations
Key disclosures may be skipped, creating regulatory and reputational risks.
Generic, undifferentiated advice
Offers sound too standard, reducing client trust and increasing price sensitivity.
After with muchbetter.ai
Proactive opportunity detection
Advisors learn to spot hidden client projects behind each request and take a consultative approach.
Confident, compliant interactions
Simulations embed regulatory scripts (KYC, suitability, disclosures), ensuring safe, consistent conversations.
Personalized, high-value advice
Advisors practice tailoring recommendations to client profiles, building trust and loyalty.
UFF: accelerating the upskilling of wealth management advisors
With muchbetter.ai, UFF trains its wealth management advisors in needs discovery and in building tailored solutions through targeted simulations (objection handling and referral conversations). Result: faster training and a stronger sales posture in an increasingly complex role.

1,000+
Simulations completed during the latest campaign
+25%
average improvement in needs discovery
AXA: creating commercial value from every customer interaction
With muchbetter.ai, AXA trains its insurance advisors to turn customer service interactions into commercial opportunities, while also strengthening outbound calling and referral conversations. Through realistic simulations, advisors build confidence, technical mastery, and the ability to create value both in service calls and outbound sales interactions.

10+
simulations completed per advisor in the program on average
+29%
average improvement in argumentation
muchbetter.ai x AXA:
Innovation and Agent Empowerment





