DISC, a framework that’s (still) incredibly relevant for selling in 2025

Imagine this: you’re on a discovery call with a prospect.

After 3 minutes, you can tell they want to get straight to the point, they interrupt, and they’re already asking: “How much does it cost?”

Another day, same pitch - but this time your counterpart smiles, speaks with emotion, shares their vision, and interrupts you to say: “Oh, I love your logo—who did you work with?”

Same product, same salesperson… but two completely different reactions.

And that’s where the DISC framework comes in…

DISC in two minutes

DISC is a model for understanding human behavior.

Created by William Moulton Marston (the same person who inspired Wonder Woman!), it groups the way we interact into four main profiles:

• D – Dominance: loves challenges, results, speed.
• I – Influence: sociable, optimistic, loves persuading.
• S – Steadiness: calm, reliable, seeks harmony.
• C – Conscientiousness: analytical, structured, rigorous.

In sales, this model helps you adapt your message… to the person, not the persona.

Why DISC is still a powerful ally for salespeople

1. Understand before you persuade

Identifying a prospect’s DISC profile means decoding their “language.”

• D → concision, ROI, speed
• I → energy, vision
• S → reassurance, stability
• C → proof, details, logic

2. Smooth the relationship

When you adapt your style, friction disappears.

Your prospect feels understood—and that changes everything.

3. Improve your closing rates

A salesperson who adapts their pitch to the customer’s profile can increase their chances of closing by up to +30% (SalesOdyssey.fr).

Humanlinker – the AI Sales Copilot that (truly) reveals your prospect’s personality

You’re probably thinking: OK, DISC is great… but how can you know whether your prospect is more D, I, S, or C before you even speak to them?

That’s exactly what Humanlinker does.

👉 Humanlinker is an AI Sales Copilot that hyper-personalizes your entire sales cycle—from personalized outreach to meeting preparation.

Hyper-personalization from the very first message‍

The AI automatically generates messages tailored to:

• the prospect’s challenges
• their business context
• their recent news and activity
• their role and responsibilities
• and most importantly… their DISC personality

Each message is unique, aligned with their way of thinking, their pace, and their motivations.

You’re no longer doing “mass outreach”: you’re building relevant conversations.

Humanlinker also prepares your sales meeting (with AI)

Once your prospect is warm, Humanlinker automatically prepares your meeting.

You receive an ultra-complete AI Meeting Prep:

• company summary
• weak signals
• personalized questions
• likely objections
• value angles
• decision-maker behavioral analysis
• communication tips tailored to their DISC profile

But the most powerful part is what comes next 👇

AI Personalities Matching – align your style with your prospect’s

Humanlinker doesn’t just detect your prospect’s personality.

The AI also compares:

➡️ your personality (as a salesperson)

➡️ the decision-maker’s personality

The goal:

• identify alignment drivers (speed, structure, emotions, vision)
• anticipate where you’ll need to adapt

The tool literally tells you:

• “Open very directly- he likes to move fast”
• “Slow down - he’s very S”
• “Emphasize precision - this is a highly rigorous C”
• “Add storytelling - an I profile will respond to it”

It’s like showing up to a meeting with a behavioral GPS.

And in 2025, that’s a devastating advantage.

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Muchbetter.ai – (really) training you to sell using DISC profiles

Knowing DISC. Having Humanlinker insights. That’s great.

But you still need to be able to apply it in real situations.

That’s exactly where Muchbetter.ai comes in.

Muchbetter.ai lets you train through immersive conversations where each virtual customer embodies a different DISC profile.

🎮 How does it work?

• You choose a scenario: “busy D prospect,” “hesitant S client,” “skeptical C buyer”…
• You run the conversation
• The AI analyzes you and gives feedback on how well you adapt
• You learn to master subtle cues, your pace, your wording… without risking a real deal

This Humanlinker x Muchbetter.ai co-publication isn’t a coincidence: the two technologies complement each other perfectly.

How to put it all together: the simple method

1️⃣ Detect the profile with Humanlinker

→ Automatic DISC analysis + AI Personalities Matching

→ Add the profile to your CRM

2️⃣ Personalize your message

→ Based on challenges + context + current events + personality

3️⃣ Prepare your meeting with AI

→ Key questions, likely objections, value angles, recommended posture

4️⃣ Train on Muchbetter.ai

→ So behavioral adaptation becomes natural

5️⃣ Go live

→ And close more deals—faster, more confidently, with less stress

In conclusion

DISC isn’t an “old-school” model.

It’s a human framework that becomes even more powerful when combined with AI.

Humanlinker helps you understand your prospect, personalize your outreach, prepare your meetings, and align your communication with their personality.

Muchbetter.ai helps you practice, build the right reflexes, and adapt in real time.

Understanding + training = the perfect duo to perform in 2025.

And in a world where every interaction counts, it’s simply decisive.

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