Philips Sleep & Respiratory Care: Ein fehlerfrei umgesetzter technischer Produkt-Launch
Mit muchbetter.ai hat Philips die Vertriebskompetenzen seines Healthcare-Teams gezielt gestärkt, um ein komplexes neues Medizinprodukt erfolgreich einzuführen.

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01
Core challenge
Launch a new medical product while strengthening sales teams’ ability to handle technical objections and create cross-selling opportunities.
02
Deployment
Immersive simulations focused on the discovery framework, frequent objections, and key product families.
03
Solution
Targeted practice sessions to deepen product knowledge, streamline sales messaging, and drive more impactful interactions with healthcare professionals.
04
Measured impact
Significant score increases in message mastery, highly positive feedback from both managers and users, and an ongoing rollout across 6 countries.
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